The Importance Of SEO For Hair Salons 

This article is probably the most crucial lesson in marketing your hair salon locally; you will want to pay attention to it.

If I were to start my hair salon all over from the beginning, I would build an SEO optimized website. 

Search engine optimization literally drives more new clients to my hair salon than any other marketing I have tried. 

SEO for hair salons is the best way to grow your business in your local city.

The first place potential clients looking to get a haircut or hair color service goes to is GOOGLE.

If you want to be the first hair salon in your community that shows up in GOOGLE above your competition you will want to make sure your website is search engine optimized.

Want To Know How Your Website Stands Up To Your Local Competition?

Get The Free SEO Website AuditFor Hair Salons


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What Is SEO For Hair Salons

SEO for hair salons is optimizing each page on your website to rank at the top of Google and other search engines. 

When someone searches online for the best hair salon in Austin, TX, the salon that shows up first in Google wins.

The same goes for every hair salon and city in the united states. 

Just Google hair salon near me right now and see if your salon shows up.

Having local SEO set up correctly on your website ensures you beat your competition by ranking #1 in Google.

Having a website with pretty pictures and a big red schedule now button just won’t do it in today’s online marketing.

You run a professional hair salon business; just like many other businesses, you need sales to operate.

Sales come from marketing to new customers and spreading awareness that your hair salon is the authority, everything beauty, and hair in your community.


Grow Your Business With Hair Salon SEO Marketing

Most hair salons put all their marketing efforts into social media platforms like Instagram and Facebook.

Did you know that when you post to your social media accounts you are only reaching up to 3% of your audience?

You would have to post over 10 times a day to be able to get any organic results.

Setting up and optimizing your website for hair salon SEO Marketing is the most important step to growing your business online today.

Where To Start With SEO For Hair Salons

Just like doing a haircut, it starts with a good foundation.

When setting up SEO for hair salons, it’s essential to have a well-designed website.

At Hair Salon Pro, we suggest WordPress as your CMS (Content management system) when building a website for your business.

WordPress is setup out of the box, ready for SEO, and works with plugins like Rank Math SEO to optimize your content.

You wouldn’t skimp on the tools you use on your clients, so think of the website as a tool and have a professional do the design.

When it comes to your SEO marketing and website, think of it as an investment.

Hire a professional and do it right the first time and save time and money.

SEO Website Audit For Hair Salons Checklist

If you currently have a hair salon website for your business, there are some things you should have set up to make sure you are ranking top of Google.

You want to start with an SEO audit for your website.

SEO Website Audit For Hair Salons

  • Make sure you do your keyword research and find the ones people are searching for in your city.
  • Add keywords to headers, images, and content on each page.
  • Have a mobile responsive website.
  • Website speed loads under 3 seconds. Google loves a fast website.
  • Have local citation directories link to your website.
  • Add local schema markup to the website, so Google knows your NAP Name, Address, and Phone number.
  • Google my business for your hair salon.
  • Add a sitemap to the website, so Google knows what pages are available for indexing.
  • Internal links are pointing to the home page on the main pages.

These are just a few things to look for when auditing a hair salon website.

Hair Salon Pro offers a free website audit for your hair salon website for a short time.

We will deliver you a comprehensive SEO audit of your current website at no cost to you. 


To learn more about SEO for hair salons and receive your free audit, start here.


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