So, you want to boost your hair salon reviews but are unsure where to start?

No worries, I have a system I want to share with you that will help make the process super easy.

Online reviews for hair salons help by allowing new prospected clients to learn more about your business.

Before the internet boom, word of mouth was the best way for salons to gain new customers.

Reviews are like being at a party, and as everyone is chatting, someone asks who does your hair?

91% of women say they would rather have a recommendation for a hairstylist.

Give excellent customer service and ask your clients for a Google review.

Search Best Hair Salon Near Me

Search any of the directories listed above for your local area and see if your salon comes up.

Did you know that the best hair salon near me is one of the most searched terms when looking for a new salon? The key phrase gets 40,500 searches a month, according to Uber Suggest.

Understanding a client’s process when searching for a new hair salon is essential. Typically, someone will enter a keyword phrase in a search engine like Google.

Let’s look at some examples of what someone might search for.

As you can see, keywords have value when someone searches for hair salon reviews.

Having a 5-star review is something you should always strive for as a business owner.

It could be the deciding factor when someone chooses you over the competition.

 

FIVE STEPS TO GET MORE HAIR SALON REVIEWS

Google reviews

1. Google Reviews

Let’s start with one of the most trusted ways to get legit reviews for your business.

When a prospective client is looking for a new salon, more than likely, the first place they will turn to is Google.

Google is a trusted authority for almost everything on the web.

Want to know how to make the best brownies, or maybe you are in the market for a new car and need to know the

safest car built?

Google will help you find the best recipe for your brownies and the most reliable car made.

First, You must set up a Google My business for yourself or your hair salon business.

It’s pretty easy and will also help clients find you in Google Maps.

A Google My Business lets future clients know you are a legitimate business.

However, the most crucial feature it will add for you and your business is the ability to receive hair salon reviews from your happy clients.

Don’t underestimate the power of reviews from Google.

My business provides a considerable portion of the new clients that contact me monthly.

I give my clients a great experience, and they receive value from me as their hairdresser. In return, I get a 5-star hair salon review from them. Oh, and money ;)!

2. Facebook Reviews

According to zephoria.com, Facebook has over 2.38 billion monthly active users, so you will most likely want to set up online reviews for your business.

You will want to set up a Facebook page for your business first and invite your customers to like your page.

Be sure to include your Facebook page on all your marketing and Instagram.

In conversation, mention your business as a page, and you hope the client will go and like it and review their experience with you.

Think of Facebook as having a place to connect with clients when they aren’t in the salon.

You always want to have customers think of you when not with you.

A great way to get hair salon reviews on Facebook is to ask for them.

I know what you’re thinking. It sounds desperate, huh?

Well, I promise your customers want you to succeed and have no problem helping you.

People read business reviews on Facebook pages, and I promise you.

Set a daily goal to get at least 2-3 hair salon reviews from your customers.

I promise you that the more hair salon reviews you get from clients, the more Facebook and Google will reward you in rankings.

The trick is to have an active page, so I recommend posting something related to your business every day.

Facebook reviews
Website reviews

3. Website Testimonials & Reviews

The most important part of your marketing is getting people on your website.

If you have the right elements in place, you can convert prospective clients once they are on your website.

Once someone lands on your site, you only have a few seconds to convert them, so you better make it count.

Your header is a great place to include your reviews; you can use a call-to-action button to check your reviews on Google.

Include a section on your homepage for testimonials from your best client reviews.

People love to read success stories from happy clients who visit your salon.

If you can get video testimonials, that would be epic. Video converts at a much higher rate and is a great way to boost your hair salon reviews.

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4. Online Booking App Reviews

Most all modern hair salon online appointment booking apps offer a review option.

Having an app, your clients can book their appointments with you, and leave reviews for your business, which is another excellent way to boost reviews.

Booksy is an excellent booking system that integrates with Google and will display on your Google My Business page.

I’ve been using Booksy for the last month and have been impressed with their features.

Make it a habit to tell your clients they can leave a review in the Booksy app.

Let the client know it helps your business grow when you receive positive hair salon reviews. 

Booksy online booking reviews
Boost your hair salon reviews with email

5. Email Marketing To Boost Your Hair Salon Reviews

One of the best ways to generate online hair salon reviews from my clients is to email them and ask them to review their visit.

It is best done just after they visit the hair salon.

I do this at the end of my day, and it works well. You get the client fresh, and they still feel great about their service with you.

Just shoot them an email and say something like this.

Hi, Tammy

I just wanted to let you know I enjoyed our visit today and look forward to our next visit. Listen, I was wondering if you could do me a favor and leave a review {link} about your visit to the salon today. As you know, this helps others find me and would mean a lot to me. 😉 I hope you enjoy your vacation. It It sounds like a great trip!

Scott

Make it as personal as possible but also short and to the point.

You do this daily and will 10-x your reviews in no time.

Also, in your email, marketing adds a link to all the places clients can review you online, along with your social media links.

The Best Way To Deal With Negative Business Reviews Online

It happens to the best of us when someone leaves a not-so-nice review.

It only stings for a moment, but the best thing you can do is not to overreact.

The worst thing you can do is comment in anger.

  • I apologize for the negative review, but keep it short. We all have bad days, but the last thing you want to do is admit to any wrongdoing. Just explain it’s always your priority to give a great experience to all your guests. Ask them to contact you privately so you can make it suitable for them. Doing so lets others who read the post know you acknowledge the negative review.
  • Make it right by offering a gift card for their next visit. It doesn’t matter if you feel you are in the wrong or not; it shows the client you value them.
  • Ask for removal or edit to the review. Yes, the customer can edit the initial review. You want to do what you can to make this happen if possible.

The only other thing you can do is try to bury the review by getting other clients to post 5-star reviews—as many as you can, if possible.

 

Hair Salon Reviews Are Essential To Growing Your Business

Growing your online salon reviews is one of the best ways to grow organically.

Word of mouth has always been a significant factor in hair salons’ finding new customers.

With most new businesses coming from the web these days, it is essential to prioritize them.

If you are like me and goal setting is a big part of your daily routine, add it to the list of things you need to achieve daily in your business.

Follow the steps above, and you will surely boost your hair salon reviews quickly.

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