So you want to boost your hair salon reviews but not sure where to start?
No worries I have a system I want to share with you that will help make the process super easy.
Online reviews for hair salons help by allowing new prospected clients to learn more about your business.
Before the internet boom, the best way for salons to gain new customers was word of mouth.
Reviews are like being at a party, and as everyone is standing around chatting, someone asks the question who does your hair?
91% of women say they would rather have a recommendation for a hairstylist.
Give excellent customer service and ask your clients for a Google review.
Local Hair Salon Reviews
No matter if your business is in a small town or suburb of a metro city, someone is searching for a new hair salon right now.
Now there are several places someone might go online to look for a new hair salon or stylist.
Search Best Hair Salon Near Me
Search any of the directories listed above for your local area and see if your salon comes up.
Did you know that best hair salon near me is one of the most searched terms when someone is looking for a new salon? The key phrase gets 40,500 searches a month according to Uber Suggest.
It’s important to understand the process a client goes through when searching for a new hair salon. Typically someone will enter a keyword phrase in a search engine like Google.
Let’s look at some examples of what someone might search for.
- Hair Salon + City (Hair Salon Los Angeles) 1,600 searches
- Best Hair Salon + City (Best Hair Salon New York City) 2,900 searches
- Haircut + City (Haircut Atlanta) 720 searches
- Best Hair Salon Near Me 40,500 searches
- Hair Salon Reviews Near Me 1,300 searches
- Hairstylist Near Me 33,100 searches
- Best Hairstylist Near Me 3,600 searches
As you can see, there is value in keywords when it comes to someone searching for hair salon reviews.
Having a 5-star review is something you should always strive for as a business owner.
It could seriously be the definitive deciding factor when someone chooses you over the competition.
FIVE STEPS TO GET MORE HAIR SALON REVIEWS
1. Google Reviews
Let’s start with one of the most trusted ways to get legit reviews for your business.
When a prospective client is looking for a new salon more than likely, the first place they will turn to is Google.
Google is a trusted authority for almost everything on the web.
Want to know how to make the best brownies, or maybe you are in the market for a new car and need to know the safest car built?
Google will help you find the best recipe for your brownies and the most reliable car made.
You will first need to set up a Google my business for yourself or your hair salon business.
It’s pretty easy and will help clients find you in the Google maps as well.
Having a Google my business let’s future clients know you are a legitimate business.
But the most crucial feature it will add for you and your business is the ability to receive hair salon reviews from your happy clients.
Don’t underestimate the power of reviews from Google.
In my business, it provides a considerable portion of the new clients that contact me monthly.
I give my clients a great experience, and they receive value from me as their hairdresser, and in return, I get a 5-star hair salon review from them. Oh and money ;)!
2. Facebook Reviews
With over 2.38 billion monthly active users on Facebook according to zephoria.com you will most likely want to set up online reviews for your business.
You will want to set up a Facebook page for your business first and invite your customers to like your page.
Be sure to include your Facebook page on all your marketing along with Instagram.
In conversation include, your business has a page and you hope the client would go and like and review their experience with you.
Think of Facebook as having a place to connect with clients when they aren’t in the salon.
You always want to have customers think of you when not with you.
A great way to get hair salon reviews on Facebook is to just ask for them.
I know what your thinking it sounds desperate huh?
Well, I promise you your customers want you to succeed and have no problem helping you out.
People read business reviews on Facebook pages I promise you.
Set a goal every day to get at least 2-3 hair salon reviews from your customers.
I promise you the more you get hair salon reviews from clients the more Facebook and Google will reward you in rankings.
The trick is to have an active page so I recommend posting everyday something related to your business.
3. Website Testimonials & Reviews
The most important part of your marketing is getting people on your website.
Once a prospective client is on your website, you can convert them if you have the right elements in place.
Once someone lands on your site, you only have a few seconds to convert them so better make it count.
Your header is a great place to include your reviews with a call to action button to check your reviews on Google.
Include a section on your homepage for testimonials from your best client reviews.
People love to read success stories from happy clients that visit your salon.
If you can get video testimonials that would be epic. Video converts at a much higher rate and is a great way to boost your hair salon reviews.
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4. Online Booking App Reviews
Most all modern hair salon online appointment booking apps offer a review option.
Having an app, your clients can book their appointments with you, and leave reviews for your business is another excellent way to boost reviews.
Booksy is an excellent booking system that integrates with Google and will display on your Google my business page.
I’ve been using Booksy for the last month and have been impressed with their features.
Make it a habit to mention to your clients they can leave a review in the Booksy app.
Let the client know it helps your business grow when you receive positive hair salon reviews.
5. Email Marketing To Boost Your Hair Salon Reviews
I have found one of the best ways to generate online hair salon reviews from my clients is to send out an email and ask them to review their visit.
Best done just after their visit to the hair salon.
I do this at the end of my day, and it works well. You get the client fresh still feeling great about their service with you.
Just shoot them an email and say something like this.
Hi, Tammy
I just wanted you to know I enjoyed our visit today and look forward to our next visit. Listen I was wondering if you could do me a favor and leave a review {link} about your visit to the salon today. As you know, this helps others find me, and it would mean a lot to me. 😉 I hope you enjoy your vacation sounds like it will be a great trip!
Scott
Make it as personal as you can but also very short and to the point.
You do this every day and you will 10-x your reviews in no time.
Also, in your email, marketing adds a link to all the places clients can review you online along with your social media links.
The Best Way To Deal With Negative Business Reviews Online
It happens to the best of us someone leaves a not so nice review.
It only stings for a moment, but the best thing you can do is not to overreact.
The worst thing you can do is comment in anger.
- Apologize on the negative review but keep it short. We all have bad days, but the last thing you want to do is admit to any wrongdoing. Just explain it’s always your priority to give a great experience to all your guests. Ask them to contact you privately so you can make it right for them. Doing so lets others who read the post know you acknowledge the negative review.
- Make it right by offering a gift card for their next visit. It doesn’t matter if you feel you are in the wrong or not; it shows the client you value them.
- Ask for removal or edit to the review. Yes, the customer can edit the initial review. You want to do what you can to make this happen if possible.
The only other thing you can do is try and bury the review by getting other clients to post 5-star reviews. As many as you can if possible.
Hair Salon Reviews Are Essential To Growing Your Business
Growing your online salon reviews is one of the best ways to grow organically.
Word of mouth has always been a big factor for hair salons finding new customers.
With the majority of new business coming from the web these days it is essential to make it a priority.
If you are like me and goal setting is a big part of your daily routine add it to the list of things you need to achieve every day in your business.
Follow the steps above and you are sure to boost your hair salon reviews in a very short time.
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