Hair Salon Business Marketing | Salon Marketing Strategies
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Implementing systems & structures in your business marketing
Learn How Salon Marketing Strategies Can Boost Sales
I’m sure the idea of opening your own hair salon business crossed your mind. Hairdressing is a fantastic career path where you can balance creativity and Hair Salon business marketing strategy.
With today’s hair salon business, we see continued growth with booth rental & suites across the United States.
The goal of Hair Salon Pro is to bring hairstylist & beauty professionals information to help start their business and have the tools and resources they need to succeed.
Just like we practice the art of hairdressing to become master stylists, we need to have the education & knowledge of hair salon marketing practices to run our salons successfully.
Implementing system & structures in your hair salon business daily can help eliminate significant obstacles.
Setting aside time weekly to work on your business goals is a great way to know where you are and what you need to work on to achieve them.
We encourage you to check out our Pro Tools page for downloads & resources that can help you organize your grow your hair salon business.
Charge Forward
Hair Salon Business Marketing & Social Media
If you have worked in the hair salon business for more than ten years, you will remember the day of if you build it they will come.
Not so much anymore these days. It takes real marketing skills to attract new clients to your chair.
With social media being in our everyday lives, it’s easier than ever to reach new clients in your local area.
Most people spend up to 11 hours a day watching videos, reading a post, and listening to the media their online friends share.
Hairdresser’s especially like Instagram and uses it more than any other social media platform to share their work and to interact with potential clients.
It is truly a great way to showcase your work as everyone loves it for how easy it is to add images.
Pretty images stimulate us and adding hashtags to our post can help target local customers.
Salon Marketing Ideas To Get You Started
Many practical salon marketing ideas can help you increase traffic and revenue.
One of the most important is to create a strong branding identity that reflects your unique salon culture and personality.
You can also use social media to reach new customers, target existing customers with special offers, or collaborate with other businesses in your area.
Additionally, it’s essential to keep your marketing messages fresh and engaging and ensure your salon website is well-designed and easy to navigate.
Diversify Your marketing online
More Way’s To Market Your Business
When it comes to hair salon marketing no one method fits all.
Diversity in content distribution is what gets you in front of your clients and prospects.
We want to share with you the benefits of inbound marketing for your hair salon business — the more people you can educate and introduce your brand to the better opportunity to convert them as a new guest.
Here we explain some of the best ways to do just that.
Instagram Marketing
Facebook Marketing
Your Website
Is your salon website current and up to date? Is it generating you income?
Does it represent you as an active branded hair salon business?
If not create one, you’ll need it for all your marketing needs.
Google Search
Everyday 362,000,000 people search Google for Hair Salon Near Me.
Google search optimization (SEO) is a great way to help people find your hair salon in your local city.
Google & Facebook Ads
Running Google & Facebook ads is one of the fastest ways to get in front of prospected clients.
Understanding the keywords your customers are searching for can be very useful when running ads.
Emailing Marketing
One of the most effective ways to stay connected to your clients is by email.
It’s a great way to communicate new products you are offering or to celebrate a holiday with a special promotion.
Whatever you are promoting, there is no better way to stay in touch.
Google Online Reviews
Today word of mouth marketing is still significant in the hair salon industry.
Having positive Google reviews for my business is the equivalence of having your clients tell other prospective clients all about their visit to your salon.
Always strive to be the best and ask the client for a 5-star review.
Hair Salon News
So You Want To Open Your Own Salon?
If you are really serious about opening a hair salon then you will need to sit down and put a plan of action in place.
Making such a big decision should never be taken lightly or rushed.
Let’s look at at the fundamental decisions you will need to make when opening any business including a hair salon business.
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