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Implementing system & structures in your hair salon business
Hair Salon Business & Marketing Strategy
I’m sure the idea of opening your own hair salon business crossed your mind. Hairdressing is a fantastic career path where you can balance creativity and Hair Salon business & marketing strategy. With today’s hair salon business, we see continued growth with booth rental & suites across the United States.
The goal of Hair Salon Pro is to bring hair stylist & beauty professionals information to help start their business and have the tools and resources they need to succeed. Just like we practice the art of hairdressing to become master stylist, we need to have the education & knowledge of business practices to run our salons successfully.
Implementing system & structures in your hair salon business daily can help eliminate significant obstacles. Setting aside time weekly to work on your business goals is a great way to know where you are and what you need to work on to achieve them. We encourage you to check out our Pro Tools page for downloads & resources that can help you organize your grow your hair salon business.
Hair Salon Business & Social Media Marketing
If you have worked in the hair salon business for more than ten years, you will remember the day of if you build it they will come. Not so much anymore these days. It takes real marketing skills to attract new clients to your chair.
With social media being in our everyday lives, it’s easier than ever to reach new clients in your local area. Most people spend up to 11 hours a day watching videos, reading a post, and listening to the media their online friends share.
Hairdresser’s especially like Instagram and uses it more than any other social media platform to share their work and to interact with potential clients. It is truly a great way to showcase your work as everyone loves it for how easy it is to add images. Pretty images stimulate us and adding hashtags to our post can help target local customers.
Diversify Your marketing online
More Way’s To Market Your Hair Salon Business
When it comes to marketing your hair salon business, no one method fits all. Diversity in content distribution is what gets you in front of your clients and prospects.
We want to share with you the benefits of inbound marketing for your hair salon business — the more people you can educate and introduce your brand to the better opportunity to convert them as a new guest.
Here we explain some of the best ways to do just that.
Is your website current and up to date? Is it generating you income? Does it represent you as an active branded hair salon business? If not create one, you’ll need it for all your marketing needs.
Running Google & Facebook ads is one of the fastest ways to get in front of prospected clients. Understanding the keywords your customers are searching for can be very useful when running ads.
One of the most effective ways to stay connected to your clients is by email. It’s a great way to communicate new products you are offering or to celebrate a holiday with a special promotion. Whatever you are promoting, there is no better way to stay in touch.
Google Online Reviews
Today word of mouth marketing is still significant in the hair salon industry. Having positive reviews online is the equivalence of having your clients tell other prospective clients all about their visit to your salon. Always strive to be the best and ask the client for a 5-star review.
Hair Salon News
So You Want To Open Your Own Hair Salon Business?
If you are really serious about opening a hair salon then you will need to sit down and put a plan of action in place. Making such a big decision should never be taken lightly or rushed.
Let’s look at at the fundamental decisions you will need to make when opening any business including a hair salon business.
Why is retail important in a salon? There seems always to be resistance when it comes to offering salon retail to customers. I hear it all the time the stylist says I'm not a salesperson I'm an artist. I get it and know we as hairdressers focus more on offering our...
Hair Salon Branding is a vital part of your business, but I'm here to share with you why it is NOT where you should be focusing your attention. Most salon coaches or gurus will tell you that the most important thing you can do is to build a strong salon brand....
We talk a lot about how to generate new clients through marketing, but today, I want to flip the script and discuss salon client retention and how it can affect the growth of your business. We all know and understand that the client is the heartbeat of our business....
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