Is Hair Salon Branding Important?

Hair Salon Branding is a vital part of your business, but I’m here to share why it is NOT where you should focus your attention.

Most salon coaches or gurus will tell you that the most important thing you can do is to build a strong salon brand.

Although I agree, it isn’t where you should focus your time or money when trying to grow your business.

I will explain how to generate new customers for your hair salon business by redirecting your attention from hair salon branding to direct response sales & marketing.

I have built my salon business by focusing on sales and revenue.

The system I use has been around for many years and is used by Fortune 500 companies. Direct response marketing works very well for hair salons, spas, and product companies.

Sales keep the doors open, the staff happy, and future opportunities for growth.

Focus on the sales, and the hair salon branding will follow.

Focus On Sales Rather Than Building A Salon Brand

As hairdressers and hair salon owners, it is natural to be a creative artist.

We started in the industry because we wanted to make money and be creative at the same time.

The other part is that we wanted to make people look good and feel good about themselves.

I have heard hairstylists my whole career say, “I’m not a salesperson. I’m an artist.”

I get it. No one wants to sell every day. We want to show up to work with a complete book and make people beautiful.

What I’m about to share with you may sting for a moment, so don’t hate me.

Get over yourself and start marketing your hair salon business for sales and revenue.

If you want that dream of showing up to work every day with that complete book, it starts with sales.

The most important thing you can do for yourself and your business is to put everything aside, such as hair salon branding and getting customers to walk through the door of your salon.

Sell-to-customers-to-build-salon-branding

Sell To Customers To Build Your Hair Salon Brand

I want you to understand I’m not suggesting you always sell to each customer in your chair.

I suggest you focus on direct response marketing to put new clients in your salon chair.

Direct response marketing gets potential new customers to act and react to your advertising offer by giving you their email address, calling the salon, or booking online on your website.

Hopefully, you are setting aside a monthly budget for advertising your business.

It is essential to growing your hair salon brand and should not be excluded from monthly expenses.

You need new monthly traffic; advertising is the best way to generate that traffic.

If you’re telling yourself right now that you can’t afford to advertise, I’m here telling you you can.

Direct Response Facebook Advertising

Before starting any Facebook advertising, you want to install a Facebook pixel on your website to track visitors.

AD ONE – cold traffic

For as little as – a day, you can run a local Facebook ad that builds awareness of your hair salon branding.

This ad campaign is meant to get people to know you exist, and all you want to do is give them something for FREE without asking them for anything in return.

Your Freebie could be as simple as a blog post on your website about looking ten years younger.

Build a catchy Facebook lead ad for people between 40 and 65.

Lead them to the blog post on your website, and be sure to have a direct call to action at the top and end of the post.

AD Two – warm traffic

We are generating some traffic to the salon website, and our Facebook pixel is tracking that traffic.

We want to retarget the ad to those who read our blog post.

You might ask why we would want to do this.

We made a handshake and introduced ourselves to a new potential client.

That person had no idea who we were or that we owned a fantastic hair salon in their area.

The following ad we want to run is a retargeting ad to turn that cold traffic into warm traffic.

You see, it usually takes more than one interaction with your company before someone will decide to do business with you.

This is where your next Facebook ad comes in.

Create an ad that tells the potential customer more about your hair salon.

However, here is the deal, so listen carefully!

The customer doesn’t want to know about you or your salon brand.

I know how rude, right?

When advertising using direct response salon marketing, the strategy is to take them on a journey from before they visit your salon to after they visit.

 

Direct-Response-hair-salon-Marketing

Identify Your Ideal Customers “AFTER”

What are most people looking for when choosing a new hair salon? What are their pain points?

Once you understand this, you can speak directly to the client with a solution you will offer them.
Your Facebook advertising should focus on features and benefits with a strong emphasis on the benefits.

Now, with the retargeting ad, what is the call to action?

What is it you want them to do once they see this advertising?

Let’s send them to a landing page with a video introduction and some testimonials.

We also want to go further with the features and benefits of visiting your hair salon.

Lastly, the essential part of this ad is to create an offer they can’t resist.

What can you offer to help them decide to take action today? Without a great offer, you may lose them and have come too far not to have them take action.

The Perfect Offer

When creating the perfect offer to convert a new client, speaking to these five touchpoints is essential.

  1. Proper product/service – Do you offer a haircut that will change someone’s life and make all their dreams come true? Maybe you specialize in balayage highlights that are healthier and less damaging than the average salon down the street.
  2. Right price – Everyone is looking for a good deal, right? Now, I will do my best to avoid discounting your work. If possible, offer an attractive package deal to get them to act. Put the original value and amount they will save if they act now!
  3. Right person – Hopefully, you know your ideal customer and where they hang out online. Targeting the right client is vital when setting up your Facebook ads. The more you know about your perfect customer, the better you can target them online.
  4.  Right messaging – What is your 30-second sales pitch? It would be best to get it right because you will lose the person viewing your offer. Your sales pitch should be short and have a clear message. You know how most salons don’t listen to what you want? Yeah, we often hear that, so we schedule plenty of time for a proper consultation every visit. We guarantee your happiness every salon visit or the service is on us!
  5. Right moment – The moment is NOW! You have their attention, and now you want to let them know that right now is when they want to take advantage of the great offer you have for them. It will help if you put an urgency to the disclaimer. “Act fast. This offer won’t last long as we book up fast! Alternatively, “We are only offering this to the next 50 new clients, so book in now”.
The-Perfect-offer
30-second-sale-pitch
sales-message

Hair Salon Branding Is Important But Should Not Be A Priority.

Can you see how focusing on direct response marketing and sales can do more for your business than just putting all your attention on salon branding?

Both can benefit you, but one drives revenue, and the other would take you the long way.

It took years and a lot of money to get Starbucks where it is today.

It would take us years to get to be a brand like them.

I will tell you how they became the go-to place for premium coffee, starting with one coffee at a time.

Create a quality service or product and then get as many people through your door as possible quickly, and you will build your signature brand.

Hair Salon Branding Doesn’t Grow Sales; Sales Grow Salon Brands

The next time someone tells you that salon branding is the most important thing you can do for your business, I hope you will remember this article.

You started your business, and I’m sure to build a future for you and your family.

To build something extraordinary in your community.

A hair salon people will also want to talk about and refer their friends and family.

You would start by developing a plan to generate more sales for your hair salon business to get all you hoped for.

Hair salon branding is essential, but stop spending time and money on it until new customers can call and visit your salon.

Start spending your time and money on marketing and sales; hair salon branding will happen naturally.

Branding A Hair Salon FAQs

Is Hair Salon Branding Important?

Hair Salon Branding is a vital part of your business, but I'm here to share with you why it is NOT where you should be focusing your attention.

Most salon coaches or gurus will tell you that the most important thing you can do is to build a strong salon brand.

Although I don't disagree, it isn't where you should focus your time or money when trying to grow your business.

What Is Hair Salon Branding?

Hair salon branding refers to the process of creating a unique and memorable identity for your salon business. It involves defining your salon's mission, values, and personality to differentiate it from competitors.

How Do I Define My Hair Salon's Brand?

To define your salon's brand, start with a clear mission statement outlining what your salon does and why it exists. Identify your core values and the unique qualities that set your salon apart.

What Elements Contribute To Hair Salon Branding?

Several elements contribute to hair salon branding, including your salon's logo, color palette, typography, imagery, and overall design. Consistency across these elements is essential for a cohesive brand identity.

How Can A New Hair Salon Owner Create A Strong Brand?

New salon owners should focus on understanding their target customer demographics, offering specialized services, and creating a branded physical space. Utilize technology like social media and appointment apps to engage with customers and enhance the overall experience.

What Are The Key Pillars Of Hair Salon Branding?

The key pillars of hair salon branding include mission, vision, authenticity, singularity, personality, appearance, consistency, and presence. Developing these pillars helps create a solid branding structure.

How Can Email Marketing Benefit Hair Salon Branding?

Email marketing is a powerful tool to establish an online presence and engage with clients. It allows you to share promotions, updates, and salon news, reinforcing your brand.

What Role Does Customer Feedback Play In Branding?

Collecting customer feedback through surveys and questionnaires helps improve the guest experience and refine your branding strategy. Feedback can highlight areas for enhancement and identify favorite products or services.

How Can I Innovate In Hair Salon Branding?

Innovation can be achieved through a well-designed salon space, embracing technology, and staying active on social media. Creative engagement strategies, such as online booking systems, can set your salon apart.

How Can I Keep My Hair Salon Brand Relevant Over Time?

To keep your salon brand relevant, regularly revisit your branding elements, adapt to changing customer preferences, and stay updated with industry trends. Continuously engage with your audience to maintain a strong online presence.

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